Step-by-step guide to build your personal brand to attract traffic

Anyone can start a business for free.

No money spent. Thanks to the internet.

Most people haven't realized this opportunity.

If you're reading this, it means you have access to the internet.

You only need two things to start a successful business:

1. Offer = product or service

2. Traffic = people or potential buyers.

My goal today is to show you how to build or attract traffic.

If you want to learn about offer creation, reply to this email.

And I'll write an email on how to create an irresistible offer.

The number one thing stopping people from building a successful business is TRAFFIC.

They have something to sell, but no one knows about it.

Building a personal brand is the solution.

I call it The One Person Media Business.

My content has reached millions of people online without spending $1 on ads.

Here's a step-by-step guide to creating content and building your personal brand to attract traffic:

1. Pick 2 topics to write about:

One topic should relate to your offer.

The other should relate to your interest.

Build your authority around the offer.

Then use your interest to attract people.

Balance is the goal building a personal brand.

2. Choose your favorite platform:

If you have a platform you consume on, create on that platform.

It'll make the process easier for you.

But I highly recommend starting on a writing platform like X or LinkedIn.

When you master writing, it's easy to create video content.

3. Study content creation:

Content creation is a skill to learn.

You don't just write how you like and post anything you like.

You should create content that'll get you the result you want.

The best way to learn how to create content is to observe people who are doing it.

Learn from them and implement.

4. Study how the platform works:

All social media platforms are different.

Different formats for each platform.

Learn what works and what doesn't work on the platform you want to create content on.

This'll help you grow on your preferred platform.

5. Post content and network consistently:

Building a personal brand is a long-term game.

To win, you need to do the basics every single day for long time.

Post quality content daily.

Comment on other people's posts.

Connect and network with people.

Your visibility will increase as you post.

And people will be attracted to your brand.

6. Take feedback from the content:

Feedback and iteration are important.

Everything is changing every day.

You have to be on top of the game to win.

Create weekly analytics.

Observe what's working.

Double down on it.

It's how you keep being relevant.

20 years ago, this wasn't possible.

Social media has changed everything.

You can reach millions of people by writing online and sell your product or service without spending any money on advertising.

That's all for today.

PS: Let me know if I should write a post on offer creation.